Stacked Pancake House

Developed poster designs for a limited-time pancake promotion, focusing on visually appealing elements to highlight the product's unique features and encourage customer excitement and engagement.

Automatic Trap Company / goodnature

Developed concept work for meta based ads for a cutting edge solution for hands free, easy to use rodent control. This was developed specifically for a new product launch and marketing campaign, primarily focused on communicating smartphone compatibility, 100 strikes per charge, automatic reset, and one step button setup.

While employed at the Ontario College of Art & Design University (OCAD), I had the opportunity to conceptualize and craft a sophisticated PowerPoint presentation template. Merging my design expertise with a keen eye for modern aesthetics, I developed visually captivating and professionally polished templates. The objective was to ensure that each presentation using this template not only conveys information effectively but also leaves a lasting visual impact on the audience, aligning seamlessly with OCAD's ethos of creativity and innovation.

Ontario College of Art & Design University (OCAD) Decks

Social Media Profile Designs

In the realm of freelance graphic design, I've had the privilege to curate and enhance social media profile elements for a diverse clientele. This venture has allowed me to blend creativity with strategic design, tailoring unique and captivating visuals that align seamlessly with each individuals’ identity and message.

Ultra Food Group

Business Card Design:

For Ultra Food Group, I developed business cards from scratch to reflect the brand's commitment to quality and excellence.

Design Elements:

  • Logo Integration: Prominently featured the newly designed logo for immediate brand recognition.

  • Color Scheme: Used a vibrant, professional color palette consistent with the brand’s identity.

  • Typography: Selected clean, modern fonts for a professional and readable look.

  • Layout: Organized key information clearly and logically for easy readability.

Materials and Finish:

  • Premium Quality: Chose thick, durable stock for a sense of reliability and professionalism.

  • Finishing Touches: Added embossing and matte/glossy finishes to enhance visual and tactile appeal.

Impact:

  • Brand Consistency: Ensured the business cards aligned with Ultra Food Group's overall brand identity.

  • Memorable Impressions: Created cards that left a lasting, positive impression on clients and partners.

PACKO

App Development and Design Process:

In the realm of app development, I took the helm with "Packo," a clever international snack delivery voting application. From refining the initial concept to conducting extensive user research and shaping a seamless user experience, my involvement was all-encompassing. Harnessing the power of Figma, I meticulously crafted the application's visual identity, aiming for an interface that strikes the right balance between fun and functionality. "Packo" exemplifies my dedication to creating user-centric digital experiences that resonate across the globe.

Initial Concept and Research:

  • Concept Refinement: Refined the idea of an app where users vote on international snacks for delivery.

  • User Research: Conducted surveys and interviews to understand user preferences and behaviors.

  • Competitive Analysis: Studied similar apps to identify best practices and opportunities.

Design and Development:

  • Wireframing: Created wireframes to plan the app’s structure and layout.

  • Prototyping: Used Figma to develop interactive prototypes, allowing for testing and feedback.

  • Visual Design: Designed a vibrant visual identity with a bright color scheme, modern typography, and custom icons.

  • UI/UX Design: Focused on intuitive navigation, responsive design, and interactive elements for an enjoyable user experience.

Testing and Feedback:

  • Usability Testing: Conducted tests with users to gather feedback and identify improvements.

  • Iterative Improvements: Made continuous enhancements based on user feedback to refine the UI/UX.