Square Block Studio

Link: https://www.squareblockstudio.ca

Developing the website for Square Block Studio, a barber shop, was an exciting solo project that required a blend of strategic
planning, creative design, and technical execution to create a site that effectively represents the studio’s unique style and services.

1. Discovery and Planning:

  • Initial Consultation: Met with the Square Block Studio team to understand their vision, goals, and specific requirements for the website.

  • Needs Assessment: Conducted a thorough analysis of the studio’s services, target audience, and competitors in the barber shop industry.

  • Project Plan: Developed a detailed project plan, including timelines, milestones, and deliverables to ensure a smooth development process.

2. Research and Strategy:

  • Market Research: Analyzed industry trends and best practices in barber shop websites to inform design and functionality decisions.

  • User Personas: Created user personas to guide the design process and ensure the website meets the needs of potential customers.

  • Content Strategy: Planned the website’s content structure, including page hierarchy and key messaging to highlight services and unique selling points.

3. Wireframing and Prototyping:

  • Wireframes: Designed wireframes to outline the website’s layout and navigation, focusing on an intuitive user experience.

  • Prototypes: Developed interactive prototypes to provide a visual representation of the site’s functionality and user flow.

  • Feedback Loop: Reviewed prototypes with the Square Block Studio team and made necessary adjustments based on their feedback.

4. Design and Development:

  • Visual Design: Created a modern and stylish visual design that reflects Square Block Studio’s brand identity, including color schemes, typography, and imagery.

  • Responsive Design: Ensured the design was fully responsive, providing an optimal user experience across desktops, tablets, and mobile devices.

  • Development: Built the website using HTML, CSS, and JavaScript, ensuring clean code and robust functionality.

  • Content Management System (CMS): Integrated a user-friendly CMS to allow the Square Block Studio team to easily update content and manage the site.

5. Content Creation and Integration:

  • Content Creation: Developed high-quality content, including service descriptions, images, and customer testimonials, to populate the website.

  • SEO Optimization: Implemented SEO best practices to improve search engine visibility and attract more visitors.

  • Content Integration: Uploaded and formatted all content within the CMS, ensuring consistency with the overall design.

6. Testing and Quality Assurance:

  • Functionality Testing: Conducted thorough testing to ensure all website features and functionalities worked correctly.

  • Browser and Device Testing: Tested the website across various browsers and devices to ensure compatibility and a consistent user experience.

  • Performance Optimization: Optimized site performance to ensure fast load times and a smooth user experience.

7. Launch and Post-Launch Support:

  • Launch Plan: Developed a detailed launch plan, including final checks and a specific launch date.

  • Site Launch: Successfully launched the website, making it live for the public.

  • Post-Launch Support: Provided ongoing support and maintenance to address any issues and ensure the website remained up-to-date and functional.

8. Analytics and Continuous Improvement:

  • Analytics Setup: Integrated analytics tools to track website performance and user behavior.

  • Data Analysis: Regularly analyzed data to identify areas for improvement and optimize user experience.

  • Continuous Updates: Made continuous improvements based on feedback and analytics insights to keep the website relevant and effective.